Social media managers and digital marketing teams spend hours analyzing how to make a company’s message land on social media.
Gain insight and practical tips on how to create compelling, mission-driven social media content that engages, informs and inspires action.
About This Workshop
Whether building a brand, launching a campaign or amplifying underrepresented voices, gain the skills to make storytelling on social media work for you. Each workshop is led by award-winning storytellers in our National Geographic Explorer community, trained to guide you to tell your best story.
Go Beyond the Grid: Master the Art of Narrative Strategy
Hosted by award-winning National Geographic Explorers, this fast-moving, practical experience helps your understand what makes storytelling work across different platforms. Your team will discover new skills around using social media to elevate your mission, organization or creative voice. Scale your impact harnessing the storytelling superpower that built the world's second-largest following on Instagram.
In this workshop, you’ll learn:
- How to craft purpose-driven stories tailored for platforms like Instagram, TikTok, YouTube and Threads
- The art of the hook to grab attention fast with content formats that build engagement and trust
- Visual storytelling techniques optimized for short-form, mobile-first formats
- How to plan, storyboard and produce content sustainably
The world is never one note. When creating content, start with your best assumption around what your audience may or may not already know. Where do we start to get them to connect with what I'm trying to tell them? That’s the most important thing to me in all the forms of storytelling that I do.
Download. Share. Start Storytelling.
Unlock the secrets to captivating communication with this Storytellers Collective guide.
Transforming your organization’s social strategy starts with a strong visual identity. Start by challenging your team to tell that story in a new way: using just three simple images.
If you didn’t have unlimited airtime, what visuals represent who your organization is? Stop relying on endless slides and start creating a narrative that connects with your audience at first glance.
In today’s attention economy, your story is only as powerful as your ability to share it.
This workshop is offered in a 1-Day or 3-Day experience.
In our 1-Day Foundational Workshop, your team will learn key elements of story-first social media content to develop and present 3 photos or videos on social media platforms like Instagram, Facebook, Threads or LinkedIn.
Dive deeper in our 3-Day Comprehensive Mastery Workshop, where your team will learn how to craft purpose-driven stories tailored across social media platforms. Develop a multi-platform social campaign — including a visual post, a short-form video and a long-form thread — culminating in a final presentation of your strategic narrative.
The workshop leaders provided a lot of guideposts along the way — and feedback — so I could figure out what my story is. I had ideas coming in, but none of it felt “right.” This gave me more confidence and the framework to do it again.