W.K. Kellogg revolutionized the way Americans eat when he introduced the idea of cold cereal with milk as a breakfast food.

Photograph by Rajeev Muthyala, MyShot
  • On October 6, 1951, Will Keith Kellogg, founder of the Kellogg Company, died in Battle Creek, Michigan. In 1906, Kellogg founded the food-manufacturing corporation that would become the Kellogg Company, specializing in small flakes of toasted corn. These "corn flakes" were marketed as a breakfast food, a surprising idea at a time when most people ate eggs or oatmeal in the morning. Today, cold cereal with milk is the most popular breakfast in the nation.

    Kellogg was a progressive businessman. His company was one of the first to place nutrition labels on food packaging, so consumers could be better informed about what they were eating. In 1930, Kellogg founded the Kellogg Foundation, a philanthropic organization which today spends more than $200 million annually on education and health-related projects.

  • Term Part of Speech Definition Encyclopedic Entry
    corporation Noun

    business made up of a group of stockholders, or people who own interest in the business.

    food Noun

    material, usually of plant or animal origin, that living organisms use to obtain nutrients.

    Encyclopedic Entry: food
    grueling Adjective

    physically difficult.

    manufacturing Noun

    production of goods or products in a factory.

    marketing Noun

    art and science of selling a product.

    nutrition Noun

    process by which living organisms obtain food or nutrients, and use it for growth.

    progressive Adjective

    having to do with political reform and change, usually supporting more government responsibility.