On March 12, 1894, the first bottles of Coca-Cola were sold in Vicksburg, Mississippi. Dr. John Pemberton, a pharmacist in Atlanta, Georgia, had invented Coca-Cola eight years earlier. The drink’s popularity quickly spread and customers enjoyed it at soda fountains throughout the South.

Joseph Biedenharn, the owner of the soda fountain in Vicksburg, was the first to install bottling machinery in the rear of his store. This way, customers could buy their Coke and take it with them. Sales of Cokes skyrocketed, and Biedenharn’s profits soared.

customer
Noun

consumer, or someone who buys something.

invent
Verb

to create.

profit
Noun

money earned after production costs and taxes are subtracted.

South
Noun

loosely defined geographic region largely composed of states that supported or were sympathetic to the Confederate States of America (Confederacy) during the U.S. Civil War.

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