On August 1, 1981, just after midnight, the MTV television network made its first broadcast. A video clip showing a United States astronaut planting an MTV flag on the moon was accompanied by a voiceover stating, "Ladies and gentlemen, rock and roll.” MTV’s astronaut logo quickly became an iconic image in popular culture. The first video was the Buggles’ "Video Killed the Radio Star."
MTV changed the nature of the music industry. Today, artists and music labels consider videos and video production as part of their promotional work. Feature film directors, such as Spike Jonze, David Fincher, and McG, got their start directing music videos. MTV itself branched into original programming, with pioneering TV series such as The Real World and Bevis and Butthead. It also supported social activism—the network is one of the most diverse on television, and its “Choose or Lose” campaign encourages young people to vote.
Term Part of Speech Definition Encyclopedic Entry astronaut Noun
person who takes part in space flights.
to transmit signals, especially for radio or television media.
varied or having many different types.
to inspire or support a person or idea.
event or symbol representing a belief, nation, or community.
activity that produces goods and services.
person who is among the first to do something.
popular culture Noun
goods, services, ideas, and patterns of their use in a population.