Photograph by Mark Thiessen/National Geographic
Tara Bunch was appointed Chief of Staff and Deputy Chief Operations Officer at the National Geographic Society in April 2016. She serves as an advisor and objective sounding board to help with the organization, its staff, and its major strategic initiatives, reporting to both the Society’s CEO and President Gary E. Knell and its COO and CFO Michael Ulica. Bunch helps organize, prioritize, and speed the decision-making process at the Society. She also oversees the organization’s technology, finance and planning, and measurement and evaluation functions to align processes and innovation across the Society’s work.
Bunch joined National Geographic in 2010 as director of global strategy and business development. In that role, she was active in National Geographic’s efforts across digital, publishing, and commerce, with a focus on travel and kids businesses. Bunch worked with Society business units to leverage existing and newly developed assets and expand the National Geographic brand into new business fields. She moved into her role as chief of staff in 2014.
Prior to joining National Geographic in 2010, Bunch consulted for Travel Channel Media, developing financial projections for digital and other businesses in preparation for the sale of Travel Channel Media to Scripps Networks.
She previously spent nearly seven years at Discovery Communications in several financial planning and analysis roles, overseeing annual strategic and tactical business plans for all of Discovery’s digital businesses. Working with management teams, she identified strategic and financial opportunities to grow current business and evaluate new business prospects.
Bunch started her career in strategic consulting for media and entertainment businesses at Accenture. She holds an M.B.A. from the Harvard Business School and a B.S. in economics from the Wharton School at the University of Pennsylvania. Bunch lives in Washington, D.C.