Rajiv Mody is Senior Vice President of Digital Media at the National Geographic Society, where he oversees digital and social media. He focuses on engaging audiences around the Society’s programmatic work and mission through impactful digital products, content, video and audience development.
Mody joined National Geographic in 2014 as the Vice President of Social Media. In this capacity, he oversaw all social media across National Geographic Partners, which has a combined fan base of over 300 million across all its platforms. During his tenure, Adweek named National Geographic the “King of the Social Media Jungle,” and Shareable deemed it the most engaged social media brand in the United States.
Mody has more than 15 years of experience in social/digital media, marketing, entertainment and public service. Previously, he ran social media marketing for World Wresting Entertainment (WWE) and Time Warner Cable. He also served as Vice President and Executive Producer at MTV, where he developed digital products focused on emerging platforms and television/music-based online communities. In addition, he helped establish MTV’s Integrated Marketing West Coast division and was recognized by the International Association of Official Human Rights Agencies for work that contributed to MTV’s receipt of the top “Business and Industry Award.” Prior to his time at MTV, Mody served as a research analyst in the Clinton White House, working on policy related to education, crime and the economy.
Mody earned a certificate in general management from the University of California Los Angeles’ Anderson School of Management and a Bachelor of Arts in political science and economics from Brown University. He also completed the National Association for Multi-Ethnicity in Communications (NAMIC) Executive Leadership Development Program. He was named one of min’s (Media Industry Newsletter) “30 Most Intriguing People of the Year” in 2016.