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Circular Economy Advisers

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Rob Kaplan
Rob Kaplan
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Rob Kaplan is the founder and CEO of Circulate Capital, an impact investment management firm dedicated to financing companies, projects, and infrastructure that prevent the flow of plastic waste to the world’s ocean and advance the circular economy.

As a co-founder of and senior adviser to Closed Loop Partners, an innovative platform for impact investing, sustainability, and the circular economy, Kaplan oversaw strategy and new business model development, as well as day-to-day operations. The Closed Loop Fund has deployed more than $40 million into recycling and circular economy investment opportunities focused in North America.

Prior to Closed Loop, Kaplan served as the director of sustainability for Walmart Stores, Inc. where he was responsible for packaging, customer engagement, and integration with the consumables business, including personal care and household cleaning. He led Walmart’s cross-functional efforts to eliminate 20 million metric tons of greenhouse gas from the supply chain.

Before joining Walmart, Kaplan helped lead corporate responsibility and brand strategy for the Brown-Forman Corporation, which produces and markets spirit brands such as Jack Daniel’s. He developed marketing strategies to engage consumers, improve social and environmental performance, and advance business objectives.

Kaplan received an M.B.A. from the Haas School of Business at UC Berkeley He and a B.A. in political communication from the George Washington University.

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Andrew Olson
Andrew Olson
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Andrew Olson is executive vice president for strategic innovation at Sky PLC, Europe’s leading entertainment company. Previously he led the development of the award-winning Sky Q TV and Broadband platform, the most successful product in Sky’s history. Prior to Sky, Olson was COO of Comcast's Converged Products group, which built the Xfinity TV platform, and COO of the Platform, a leading online video management and publishing company he co-founded, which was acquired by Comcast.

Olson’s diverse background also includes Microsoft, digital audio development for top companies in the U.S. and Japan, co-founding two biotechnology companies, and three years with the Boston Consulting Group. He is an award-winning short filmmaker and was named one of the 25 “All Stars" of the first decade of digital media by StreamingMedia.com.

Olson earned an M.B.A. from the Massachusetts Institute of Technology, and has a degree in voice from the Musicians Institute of Technology.

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Mohammed Yaqoob
Mohammed Yaqoob
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Mohammed Yaqoob is an experienced change and transformation lead working as a global change lead with Mondelēz International. He has more than eight years of experience working in change and transformation across Europe and AMEA leading large-scale business transformations across several sectors and industries.

Yaqoob is part of the leadership team that is delivering a unique transformation agenda within Mondelēz, including driving innovation and leading-edge sourcing through digitalization and simplification of processes related to procurement.

Yaqoob leads his team of change managers who manage the change, communications, and capabilities throughout the current global transformation. He also works with the sustainability team within Mondelēz to support the agenda and create communication as part of both the transformation and beyond within Mondelēz. Yaqoob is passionate about the environment and sustainable living as part of his role with Mondelēz and in his personal life.

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Jose Barrera
Jose Barrera
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José Barrera is a leading expert on procurement process excellence and transformation, working as global source to pay director with Mondelēz International. Barrera is passionate about leveraging the influence of large corporations to improve the world around us. He has more than 20 years of experience working as a management consultant across the globe and most recently leading several global transformations for some of the biggest food and beverage companies in the world.

Barrera is part of the leadership team that is delivering an ambitious procurement transformation agenda within Mondelēz, focused on driving innovation and leading edge sourcing through digitalization and simplification of processes.

As part of his current role, he leads a global team of process experts and is responsible for the procurement processes, systems, and services, including sustainability and human rights compliance within Mondelēz supply chains.

Barrera began his career in management consulting, working for Arthur D. Little in Latin America and A.T. Kearney in London. He has an engineering degree from Tecnológico de Monterrey and an M.B.A. from the London Business School. Barrera is originally from Monterrey, Mexico, and has lived and worked in four countries. He currently lives in New Jersey with his wife and two sons.

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David Greenfield
David Greenfield
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David Greenfield is the managing director of SOENECS, an independent environmental research and innovation practice he established in 2014. SOENECS provides strategic advice and support to the public and private sectors and specializes in the creation and support of innovation in circular economy, waste management, and resource management. SOENECS also offers energy opportunity assessments to the faith and private sectors. Greenfield has spent over 20 years advising local and regional governments on major procurement, renewable deployment, and partnership delivery. In 2018, he authored a chapter for the U.K. Chief Scientists report.

Greenfield is responsible for external affairs in Europe for the Circular Economy Club (CEC), and is also a mentor and organizer of CEC London. CEC is an international network of more than 3,100 circular economy professionals and organizations from over 100 countries.

Greenfield is an experienced board director and adviser, including chair of the CIWM Enterprises Board, trustee and director of Freegle, and chair of the ICE Resource Management Panel. He also guest lectures at 5 different universities.

Greenfield is a chartered waste manager, a fellow of the Chartered Institution of Wastes Management (CIWM), a fellow of the Royal Society for the encouragement of Arts, Manufactures, and Commerce (RSA), and a chartered environmentalist.

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Design Advisers

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Debbie Millman
Debbie Millman
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Debbie Millman is a designer, author, curator, educator, and brand strategist. Since 2005, she has been the host of the award-winning podcast Design Matters, which is one of the world’s very first and longest running podcasts. She is also co-founder and chair of the world’s first Masters in Branding program at the School of Visual Arts, president emeritus of AIGA, and the author of six books on design and branding. She has worked on the design and strategy of more than 200 of the world’s biggest brands and is currently chair of the board of directors for Joyful Heart Foundation, founded by Law & Order SVU actor and activist Mariska Hargitay.

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Andrew Gibbs
Andrew Gibbs
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Andrew Gibbs has been called an “innovator in the world of design” as the CEO and editor in chief of Dieline, a creative platform for the packaging community that he founded in 2007. He started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry.

Gibbs now serves as creative director and programming partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. Previously, Gibbs was named the editor in Chief of HOW Design magazine in 2015, making him the youngest editor of a design magazine ever.

In 2014, Gibbs became a faculty member at ArtCenter College of Design in Pasadena, California, teaching packaging design. He became a climate reality leader after training under Al Gore at the 2018 Climate Reality Corps, and is a partner of A Plastic Planet, a U.K.-based nonprofit that is dedicated to dramatically reducing the amount of single-use plastics used in the packaging industry. Gibbs speaks and consults worldwide on the topics of packaging design and sustainable packaging.

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Michael Peshkam
Michael Peshkam
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Michael Peshkam is a seasoned executive, academic, and serial entrepreneur with over three decades of experience in transforming organizations all over the world from conventional to innovative, from informational to digital, and from attrition to growth. Peshkam’s drive to bridge business, academic, and entrepreneurial worlds has made him a rare systemic change agent. He has transformed multinational organizations, small- to medium-sized enterprises, academic institutions, and tech start-ups around the world.

This rich career journey has given him unique synthesis capabilities to separate signal from noise, connect the dots, and generate insights. In the 1990s, he instilled an entrepreneurial mindset and created the first intrapreneurial practices in Mouchel (now WSP), a century-old infrastructure and business services company. As chief science technology and innovation officer for 27 offices around the world, Peshkam led the company’s innovation and transfer of technology, and the company became number one in Europe. As a former associate professor in information technology, strategic management, and entrepreneurship, Peshkam frequently delivers keynote lectures and runs executive education courses on topics related to digital transformation, open innovation, entrepreneurship, business strategy, human capital transformation, and how to lead an “intelligent” digital business of the future. He draws parallels from his experience as CEO, CIO, COO, and CTO.

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Carlos Mendieta
Carlos Mendieta
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Carlos Mendieta Zerón is a civil engineer and professor from the Autonomous University of the State of Mexico (UAEMEX). He has experience in inclusive recycling strategies, children's rights, circular economy, community development, alliance building, and construction of sustainable citizenship.

In 2010, Mendieta began his collaboration with PetStar recycling company, first as manager of social responsibility and later as director of sustainability. During this time, he has promoted a holistic vision of sustainability, the development of a social value management system generated by the company, and a rights perspective that have contributed to consolidating PetStar’s Sustainable Business Model.

Mendieta has a special interest in boosting alliances and increasing collaboration between different sectors of society. He has contributed to the strengthening of the Integral Development Community Center (CEDIC) in Chimalhuacán, State of Mexico, as well as the Mayama Center in Guadalajara, Jalisco.

Mendieta was a promoter of the “Healthy Oceans if We Recycle” campaign, a project that won second place in the Oceans category at the Latin America Green Awards 2018. He is a member of the Directors of the Mexico Network Board of the UN Global Compact and has been on the jury of the Technical Commission of the Latin America Green Awards 2018 and 2019.

Mendieta founded Fundación Tláloc A.C., an organization based on the Sustainable Decalogue and the SIRAA Model in the construction of a sustainable Mexico, building sustainable citizenship capable of designing, managing, and implementing sustainability agendas.

He was president of the Consultative Council for the Sustainable Development of the State of Mexico where he promoted the work of the Agenda 21 of Mexico. He has also served as a delegate of Mexico in various Civil Society Meetings in the framework of the Meeting of Ministers of the Environment of Latin America and the Caribbean organized by the United Nations Environment Program (UNEP).

 

Mendieta is a candidate for a master’s in sustainable development from the Latin American Forum of Environmental Sciences (FLACAM) and the National University of Lanús in Argentina, as well as an interinstitutional master's degree in urban and regional studies from UAEMEX.

 

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Anouk Zeeuw van der Laan
Anouk Zeeuw van der Laan
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Anouk Zeeuw van der Laan developed a strong interest in materials while studying industrial design engineering at Delft University of Technology. Inspired to understand lifetimes of the materials used (and abused) by industry, she designed material-driven research for her thesis that focused on characterizing a waste material to investigate its opportunities in successive lifecycles. She continued to work with a material-driven design approach at Innventia (now RISE, Sweden) where she combined research and design to develop new materials for ephemeral applications. Aspiring to understand industry’s choices that cause the abuse of materials in the fast-moving consumer goods sector, Zeeuw van der Laan joined the Kraft Heinz Company where she worked in continuous improvement, packaging procurement, and packaging research and development.

Currently, Zeeuw van der Laan is a Ph.D. candidate at the Dyson School of Design Engineering at Imperial College London. Her doctoral research is titled “Closing the Loops of Fast-Moving Consumer Goods” and is sponsored by Procter & Gamble and the EPSRC. Zeeuw van der Laan studies materials, resource flows and lifecycles, closed-loop systems, circular business models, and circular design in order to understand how circular resource flows can be established by this sector.

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Data Visualization Advisers

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Monica Serrano
Monica Serrano
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Monica Serrano is a senior graphics editor at National Geographic magazine where she creates graphics, illustrations, and stop-motion animations. Before moving to the United States, she worked for four years as a graphics editor at the Spanish newspaper Público and taught infographics at the Istituto Europeo di Design in Madrid. She started her career as a visual journalist at her hometown newspaper Diario de Cádiz in Spain.

Prior to her current position, Serrano created data visualizations for media such as Corriere della Sera (Italy), Courrier International (France), El País (Spain), and La Nación (Argentina) among other clients. Several of her projects were exhibited in the exposition Le Mappe del Sapere (The Maps of Knowledge) at the Milan Triennial and have been featured in specialized books.

Serrano’s work has been recognized with over 40 international awards from the Society for News Design, the Webbys, Malofiej, and the prestigious British Archaeological Awards, for which she won Best Public Presentation of Archaeology in 2017 for “Under London,” a paper animation about the history of the city. Serrano has also served as a judge for the Malofiej Awards, and for the Emmy Awards in the category of News and Documentary.

She graduated with a degree in graphic design from the Visual Arts Institute in Jerez, Spain.

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Manuel Canales
Manuel Canales
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Manuel Canales is a specialist in information graphics with over 17 years of experience in digital design, illustration, and infographics. Since 2015, he has been a senior graphics editor at National Geographic magazine, where he produces information graphics for print and digital platforms.

For more than six years, Canales led the infographics department of the newspaper La Nación and later the departments of digital design and data visualization at GN Integrated Media, both in Costa Rica. He has also developed information design projects for companies within and outside Costa Rica.

Canales has received prestigious international awards for infographics and information design from Malofiej, the Society for News Design, the Society of Publication Designers, and Ibero-American Design Biennial (BID.) In 2010 he was part of the Malofiej 18 jury.

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