EARLY WORK

Michael started his career in Papua New Guinea, studying the effects of new media in that area. In that case, the new media was written language.

“A new medium can influence the culture in ways we can’t foresee. In Papua New Guinea, it influenced census-taking and map-making.

“The area we were mapping is very rural. For one thing, there was no written language and no proper names.” Michael said people would use relationship names—“Mom,” “Cousin,” and so on. “The census required people come up with fixed names,” said Michael.

Michael said mapping parts of Papua New Guinea was difficult because people were constantly moving: “You needed to get over 200 people in a village to get on the map. People were very interested in getting on the map, but [residents] couldn’t recruit too many outsiders or build a very big village because then there was the problem of distrust and accusations of witchcraft.”

In Papua New Guinea, Michael started asking the question, “What are the hidden effects of media?” That question led to his YouTube video, “Web 2.0: The Machine is Us/ing Us,” which quickly became an internet sensation. Watch the video here.

MOST EXCITING PART OF YOUR WORK

“I love whenever I can get into the field.”

Michael has spent a total of two years in Papua New Guinea. He also loves being in the classroom.

MOST DEMANDING PART OF YOUR WORK

Michael says that many of the most exciting things about his job are also the most demanding. “I teach huge classes, as many as 400 [students] in one class. You can make the case that the more students you have, the better.”

HOW DO YOU DEFINE GEOGRAPHY?

“Geography is the study of the impact of the world on humans, and humans on the world.”

GEO-CONNECTION

Media ecology is the study of media and the social, cultural, and physical environment.

“The basic idea [is] to get outside the idea that media is a tool. It's actually media mediating relationships.” Michael points out that there are “restrictions and biases with all modes of communication, different contextual cues” and “telephone communication,” for example, “is different from face-to-face communication.”

SO, YOU WANT TO BE A . . . MEDIA ECOLOGIST

Definitely start learning languages. Learning a language opens up the world.”

GET INVOLVED

“Open up to people different from you, know them, like them. Keep on practicing your ability to like people different from you.”

Media Ecologist: Dr. Michael Wesch
Michael Wesch is a cultural anthropologist.

Media Ecology
Dr. Michael Wesch is part of the Digital Ethnography group at Kansas State University.

Watch videos on Dr. Wesch's YouTube channel.

Follow Dr. Wesch on Twitter.

accusation
Noun

charge of wrongdoing.

bias
Noun

prejudice.

Noun

program of a nation, state, or other region that counts the population and usually gives its characteristics, such as age and gender.

communication
Noun

sharing of information and ideas.

contextual
Adjective

having to do with the conditions, facts, or details surrounding a situation or event.

cue
Noun

hint or marker.

Noun

learned behavior of people, including their languages, belief systems, social structures, institutions, and material goods.

definitely
Adverb

without a doubt.

digital ethnography
Noun

the study of cultures and distinct groups that are formed and exist electronically.

distrust
Noun

suspicion or lack of trust.

effect
Noun

result or impact produced by an action.

environment
Noun

conditions that surround and influence an organism or community.

field
Noun

area of study.

foresee
Verb

to predict.

impact
Noun

meaning or effect.

influence
Verb

to encourage or persuade a person or organization to act a certain way.

language
Noun

set of sounds, gestures, or symbols that allows people to communicate.

Noun

means of mass communication, such as television or the Internet. Singular: medium.

media ecology
Noun

the study of media environments.

mediate
Verb

to intervene or bring about change between different people, ideas, or methods of doing something.

medium
Noun

(plural: media) tool or instrument of communication.

mode
Noun

method or way of doing something.

proper name
Noun

name that identifies an individual person, place, thing, or idea.

recruit
Verb

to work to supply a group with new members.

restriction
Noun

barrier or prohibition.

rural
Adjective

having to do with country life, or areas with few residents.

smoke signal
Noun

visual system of communication using controlled smoke from a burning fire.

telephone
Noun

electronic tool and system for communication by sound or speech.

Noun

small human settlement usually found in a rural setting.

witchcraft
Noun

changing of everyday events using supernatural or magical powers.